Only 25% of all olive oil users in the USA feel very or extremely knowledgeable about olive oil. Here are some common misconceptions that we found in a study we conducted:
The color of olive oil is related to its quality The color of an olive oil has no bearing on its quality. Olive oil can range from yellow/golden to green. The hue is influenced by a variety of factors which include the growing conditions, type of olive and the time of harvest.
Light olive oil has fewer calories than other olive oils All grades of olive oil contain the same number of calories and fat content. Light, or extra-light on the label is an indication of the flavor of the olive oil. Light-tasting olive oil is the perfect choice when looking for an oil that won’t alter the flavor of a dish.
Like wine, olive oil gets better with age Olive oils are rich in oleic acid and minor compounds which make them very stable. However, unlike wine, as olive oil ages, the aroma and flavor will dissipate over time. The degradation in quality accelerates with exposure to heat, oxygen and light. Learn how to store olive oil.
Extra virgin olive oil is for cold or raw use only Contrary to popular belief, olive oil, including extra virgin olive oil (EVOO) is ideal for all types of cooking. Studies have shown that olive oil and light-tasting olive oils have a smoke point between 390 and 470 degrees, where EVOO has a smoke point between 320 and 420 degrees. The average stovetop cooking temperature is about 350 degrees, well under the smoke point of all types of olive oil .
High-quality olive oil turns cloudy when placed in the refrigerator Almost all oils will become cloudy and eventually solidify at cold temperatures. There is no simple magic home test to check for olive oil authenticity.
*The North American Olive Oil Association conducted a 2014 National Attitude & Usage Study. The national online survey was conducted from February 12-20, 2014 and surveyed 2,002 national consumers in the nine U.S. Census regions. Participants must have used olive oil in the past six months, must have been the primary/shared household grocery shopper and/or meal preparer.
The North American Olive Oil Association is committed to supplying North American consumers with quality products in a fair and competitive environment; to fostering a clear understanding of the different grades of olive oil; and to expounding the benefits of olive oil in nutrition, health, and the culinary arts.